Course “I-Brand. Sell Yourself Well”
Being smart, hard-working and decent is not enough: people need to know about you. An online course based on my book “I-Brand” for specialists, experts and small business owners who stay unnoticed and earn less than they could.
This course is for you if
- You are a good specialist, but more visible people get chosen.
- You do not know how to present yourself briefly and convincingly.
- You have no clear offer: why you rather than others.
- Networking and connections feel hard.
- The thought “who am I to promote myself” holds you back.
- You start things and drop them halfway.
Marketing plus psychology
In the 2013 book I gathered what worked for me and the people around me: how to find your brand, put your offer into words and build connections. The course adds a psychologist's work: self-esteem, fear of visibility and dependence on other people's opinions. These are what most often stop people from applying what they know.
A recorded online course
“I-Brand. Sell Yourself Well”
- Specialists and experts who want to grow their income.
- Managers and candidates for promotion.
- Freelancers and small business owners.
- People changing profession or country and starting again.
Short video lessons of 15-20 minutes, a workbook with exercises and the “Success Planner”. One module a week, 2-3 hours including tasks.
- Module 0. Why you need a personal brand and how to use the course.
- Module 1. What your brand is and your life's work.
- Module 2. Study the best in your niche.
- Module 3. A unique offer: stand out without discounts.
- Module 4. Your audience and where to find it.
- Module 5. Tools: elevator pitch, portfolio, LinkedIn, articles, talks.
- Module 6. Positive networking and 10 trust techniques.
- Module 7. What gets in the way: self-esteem, fears, time eaters, quitting halfway.
- Module 8. The goal and the “Success Planner”.
A personal 6-month marketing plan: your brand, unique offer, audience, tools, goal and a weekly action planner.
The course is being prepared
Leave your e-mail and I will tell you first when it starts. If you want to do the same work one to one and faster, there is a block of 10 one-to-one sessions, “Personal Brand from the Inside”. →
Questions about the course
How is the course different from individual work?
You take the course on your own, at your pace, and it is more affordable. The block “Personal Brand from the Inside” is 10 one-to-one sessions with me where we work more deeply with your fears and situation.
Do I need marketing experience?
No. The course is written for specialists, not marketers. Everything is explained through examples and exercises.
Do you guarantee higher income?
No. The course gives you a method and a plan; the result depends on your actions and the market. Promising figures would be dishonest.
How much does it cost?
I will tell you the price in the launch e-mail.
Which language?
Russian and Ukrainian.
Start with one conversation.
The first session is 60 minutes on Zoom: we look at what is happening and make a plan. In Ukrainian or Russian.